Tradie Recovery is a studio-owned ecommerce concept by Blu Mint Digital. We created it to explore how a recovery brand could speak directly to tradies and physical workers without falling into generic wellness or fitness branding.
Live concept interface · DesktopCaptured from the production deployment
The challenge
Most recovery brands speak to athletes, luxury wellness customers or biohackers. The opportunity was to create an online retail experience that felt practical, credible and immediately relevant to people working physical shifts.
The approach
We organised the experience around an interactive “after-shift work order.” Visitors choose where the day landed—shoulders, back, legs, feet or calves—and are guided towards a clearly labelled demonstrative kit.
Live concept interface · Mobile
Workshop cues, translated for the screen.
The visual system draws from workshop shadow boards, tool trays, zinc dividers, job dockets and safety-orange reveal layers. Product imagery is displayed in dark equipment bays with complete, uncropped silhouettes.
Shadow-board composition
Safety-orange interaction states
Job-docket information hierarchy
Complete product silhouettes
What Blu Mint delivered
A complete concept-to-deployment exercise, covering the thinking behind the store as carefully as the interface.
Brand and market positioning
Ecommerce information architecture
Interactive product-discovery experience
UX writing and product presentation
Responsive interface design
AI-assisted concept product imagery
Compliance-aware claims screening
Next.js development
GitHub and Vercel deployment
Honest project status
This is a portfolio demonstration rather than a live shop.
Products, imagery, pricing, suppliers and checkout would require validation before commercial launch. There are no real customers, sales, reviews, suppliers or commercial results represented in this concept.
